The management of Clear Channel Radio of Fort Myers announces the launch of "The New 95.3 The River," (www.953theriver.com) a classic hits radio station featuring artists from the 60s, 70s and 80s like Rod Stewart, John Mellencamp, Journey, Lynyrd Skynyrd, Queen, Jimmy Buffett, Fleetwood Mac and The Police.
Effective midnight, Monday, January 10h, WOLZ began to serve the Southwest Florida Market a myriad of classic hits and soft classic rock with very limited commercial interruptions.
"No era in music has had the impact of that from the 60s, 70s and 80s. The New 95.3 The River, celebrates the music and inspirations of that time period,"
said Program Director Louis Kaplan. "Focusing on a more mature version of our culture, 95.3 The River plays up-tempo Adult songs that people will recognize and remember 'the first time I heard that song' bringing back memories and lyrics that were never forgotten."
Sherri Sanchez, vce president/Mmarket manager of Clear Channel Radio says of The River, "WOLZ has gone through several changes over the years. We now
believe the station has completed its metamorphosis and, with that, deserves a new name. 95.3 The River is the fruition of our vision."