With one out of five children in America not knowing when they will eat their next meal, Winn-Dixie has launched the Winn-Dixie Hunger Relief program in all stores during the holiday season.
Winn-Dixie is asking customers to help make a difference in one of two ways until Dec. 25:
- Donate any amount they choose at the point of checkout though easy-to-use tear pads and scan sheets found at the register.
- Purchase specially-marked Winn-Dixie brand products, including water, coffee, diapers and condiments, whose manufacturers have donated to the program.
All dollars raised by tear pads and scan sheets will go directly to local Feeding America-affiliated food banks, including the Harry Chapin Food Bank, which in turn will provide nutritious, fresh foods to people struggling with hunger.
For every dollar donated, Winn-Dixie customers will help neighbors in need.
"No societal problem is more aligned with Winn-Dixie's core business nor touches the hearts of our customers more than childhood hunger," Mary Kellmanson, with Winn-Dixie, said. "Every child deserves a nutritious meal and a healthy start to life. The Winn-Dixie Hunger Relief program provides a simple but critical way for our communities to tackle this critical issue."
"The Harry Chapin Food Bank is projected to distribute more than 15 million pounds of food this year as we continue working to meet the increased needs in our community," Joyce Jacobs, associate director of the Harry Chapin Food Bank, said. "Through this program, Winn-Dixie and its customers can have a profound effect on this critical issue, providing children the basic nutrition they need to face each day successfully."
Winn-Dixie and the Harry Chapin Food Bank are also asking customers to further the cause by helping spread the word through social media.
Twitter users are encouraged to use the hash tag #Tweet2Eat when they donate or share the cause with their followers.
Follow Winn-Dixie for the latest news on donation efforts and updates.