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Jack’s Market replaced by Bravo

February 5, 2014
By MEL TOADVINE ( , Lehigh Acres Citizen

Bravo Supermarket is one of the newest businesses in Lehigh. It's located in the Lehigh Town Center and has been for several years known as Jack's Market. But the sign bearing that name is scheduled to come down and be replaced with the new name because the store has become a mini supermarket.

Manager Manny Ramirez says the store is now featuring a full line of fresh meats and has its own butcher who is happy to cut any type of meat the customer asks for.

That's new for us here," he said. The new Bravo Supermarket is not affiliated with Jack's Market on Joel Blvd.

Article Photos

New Bravo Supermarket on Homestead Road. The store replaces the former Jack’s Market.

"We saw a need in the downtown area for a market that offers fresh quality meats at a fair price. Customers have asked us to begin offer meats. In addition, we have a full frozen food section, a full dairy area and a new much larger produce section," Ramirez said.

The supermarket has been revamped inside with new refrigeration equipment, shelving and a new look with fresh new painting.

Many who have shopped in the former Jack's Market know and recognize the store's assistant manager, Dawn Opper. She has been at the store for a few years now and she says she is glad to help shoppers find what they may be looking for.

"We're going to have several new shopping carts for our customers so they can get around the store and pick up the items they want. We have revamped our shelves and they are filled with canned and packaged goods," he said.

And the store which is known for its cold beer will continue to carry beer and Ramirez says it will remain "the coldest," much because of the cooler temperatures in the store because of the new refrigeration that has been purchased.

Jack's Market, as it was known was owned by Jack Vealey, who sold his two stores a few years ago. His late father opened the original Jack's Market store on Homestead Rd. The building and store business was sold to partners who also own a half dozen other smaller markets in Lee County.

The shopping center was the first to be built in Lehigh and some 25 years ago or so. its owners, the late Eugen Borosch and his wife, Conchitta, revamped the center and made it one of busiest strip centers along Homestead Rd. Conchitta owns the shopping plaza today. It features several different types of stores and some of them are owned and not leased, such as the new supermarket.

"Of course, we are going to continue to sell lottery tickets and cigarettes. We have a lot of people who always buy their lottery tickets here and many of them win cash prizes," Ramirez said.

He said that because the food market is owned S&O Foods Inc. of Lee County, they are able to purchase quality meats and offer them at competitive prices.

"We believe our new large meats selections, new frozen foods and expanded produce areas will bring in more customers and that they will be repeat customers and come back to buy their foods at good prices," Ramirez said.

"We are having a soft opening this week and are planning a grand opening within the month as we continue to stock our store with more goods at affordable prices," he said.

Bravo Supermarket will be open as usual for seven days a week. Hours from Monday to Saturday are from 8 a.m. to 9 p.m. and on Sundays, from 8 a.m. to 8 p.m.

Ramirez noted that the store is now staffed with around eight full time and part time employees, all from Lehigh Acres.

He said that as the store business continues to grow, those who are looking for a job are welcome to come in and fill out an application.

"We want to fill our positions with Lehigh residents," Ramirez said.



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