In today’s challenging economy marketing your business is more important than ever! Entrepreneurs are opening home based businesses. Storefront businesses are struggling to survive. Your potential customers are out there and they need to know where you are and what you are offering. Direct Mail lets you customize your message and take advantage of reduced postage rates. You can also target your audience thanks to today’s sophisticated demographic management techniques. That’s the beauty, and efficiency, of direct mail.

Mailers in southwest Florida are able to take advantage of reduced postage rates for delivery on rural or highway contract routes. The majority of delivery routes in southwest Florida qualify for the rate of 13.9 cents postage for saturation direct mail. To learn more about saturation direct mail call 239-573-9638.

There are Mail Service providers who can assist you with your direct mail or you can learn how to do it yourself by attending a free Introduction to Direct Mail program held monthly in Fort Myers and Naples. To find out more about the free program and to register visit www.swflapcc.com. Mailing in bulk requires a permit and there is a 200 piece minimum per mailing for standard mail.

For more information about purchasing stamps, stamps by mail, postal regulations, a free subscription to USA Philatelic magazine, Post Office events, the location of the nearest postal store or contract unit, or for answers to your specific Postal Service questions, contact USPS at 1-800-275-8777, or visit www.usps.com.

To schedule a presentation for your community, club or group on how the Postal Service brings the Post Office to your home or office computer, call 573-9638.