Visiting the Imaginarium Science Center has just become easier on the wallet thanks to a new rack card providing a discount coupon during its annual traveling exhibition period.

In 2012, the “Treasure!” special exhibition opened Jan. 14, running through May 20, and the rack card highlights this exhibit offering as well as the many interactive exhibits and educational programming opportunities available at the Imaginarium.

Thanks to the Lee County Arts and Attractions Grant administered by the Southwest Florida Community Foundation, with funding supported by the city of Fort Myers and the Lee County TDC, the new museum rack card lists exhibit highlights, gives location and contact information and offers a discount coupon.

It is expected to increase visitation and highlight the importance and value of the area’s only science center.

Rack cards will be available at more than 400 sites in hotels, motels and attractions throughout Lee and Collier counties.

As part of their visit to the Imaginarium Science Center, guests will be able to explore the special exhibition, “Treasure!,” as well as other popular interactive science exhibits like the Sporty Science Arena virtual simulator with five sports selections, Dino Discovery fossil dig, Animal Lab, SEA-to-SEE touch tanks with stingray feedings, live animal encounters, science demonstrations, a 3-D movie and the brand new IMAG-TV Studio.

Last year, the Imaginarium partnered with FOX-4 TV to incorporate technology and science in a new interactive IMAG-TV studio to provide guests with the opportunity to report the news as it’s done in a modern-day television studio.

The new equipment and technology allows visitors to broadcast on-location and e-mail their news report or share on social networks.

The IMAG-TV studio was also was also supported by a Lee County Arts and Attractions Grant administered by the Southwest Florida Community Foundation, with funding supported by Fort Myers, the Lee County TDC and FOX-4 TV.

For more information, call 239-321-7420 or visit our website at: www.imaginariumfortmyers.com.