New Fresco y Más and refreshed Winn-Dixie open here
Southeastern Grocers Inc., parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, recently unveiled the completion of the grocer’s first Southwest Florida Fresco y Más store, located at 1145 Homestead Road, N., and a refreshed Winn-Dixie store, located at 61 Bell Blvd., N., during a dual ribbon cutting ceremony in Lehigh Acres Oct. 21.
Members of the community came to get a glimpse of the new Lehigh Fresco y Más, which hosted a grand opening ceremony ahead of the ribbon cutting ceremony, to officially introduce the store to the community. One of the most notable changes was a custom façade which featured a vibrant yellow color palate and bi-lingual signage throughout the store.
During the ceremony, Fresco y Más Director of Operations Sergio Benitez, thanked everyone for coming to the grand opening ceremony and gave thanks to all the associates for their hard work in making the day a success.
“I want to really say thank you for coming to our ceremony. This morning is really about the associates and all the hard work that they put behind this in making this a Fresco y Más, and to the person who helped put this all together, our store manager Gina. For our company it’s a true accomplishment to expand our Fresco y Más into Southwest Florida,” Benitez said.
Benitez then handed it over to Director and Vice President of Operations Bill Nasshan, the original architect of Fresco y Mas in Hialeah.
“You know at Fresco y Más we have a mission and that mission is to provide authenticity in an Hispanic grocery store that offers the absolute best shopping experience, with quality products, services, that the community wants because we listen very loudly. And great, great prices. But the one thing that’s most important is that we offer our customers, especially during difficult times, an opportunity to come and have some fun with us. The one thing about our associates is that they work hard, but they also like to have fun,” Nasshan said. “Our one goal is to make sure you have some fun when you visit and shop with us, each and every day.”
Nasshan also went over some of the new amenities the store now offers including a café area, serving authentic Hispanic breakfast, a full-service Latin “Carnicería” (butcher shop) and a renovated “Panadería” (bakery).
Eddie Garcia, EVP of store growth at the Jacksonville, also spoke in regards to Lehigh’s diversity.
“After talking with customers and the community and asking them, “What are you looking for in a grocery store?” We quickly found out that this is a diverse community. So what we decided to do was not only convert this story into a Fresco y Más, but we also renewed and remodeled the Winn-Dixie down the street. So now there are two great stores here to serve the community. We have been here for nearly 30 years and we are here to stay,” Garcia explained.
Fresco y Más management also took the time to recognize a community partner and presented a $1,000 check to Carolyn Peplow, the executive director at Lehigh Community Services, as a donation to aid the nonprofit’s efforts to alleviate hunger and provide emergency services to the residents of Lehigh Acres.
Winn-Dixie also presented a $1,000 donation to Donna J. Beasley Technical Academy to support the tuition-free, public charter high school.
Following the ribbon cutting, visitors were invited inside the store to shop and test out the new enhancements including a Dollar Zone, where customers can get hundreds of everyday essentials for just $1; a new café area, serving authentic Hispanic breakfast, pastries, drinks and sandwiches; a full-service Latin “Carnicería” (butcher shop), and a renovated “Panadería” (bakery) offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette and custom tres leches cakes, made fresh daily.
The Lehigh Acres Fresco y Más also hosted a small community celebration on Saturday, Oct. 24, from 10 a.m. to 5 p.m.
The new Lehigh Acres Fresco y Más will be open from 7 a.m. to 11 p.m., seven days a week. The Bell Boulevard Winn-Dixie is open daily from 7 a.m. to 10 p.m.
Fresco y Más was founded in 2016, and serves Hispanic communities throughout South and Central Florida. For more information, please visit www.frescoymas.com and www.segrocers.com.
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies serve communities throughout five southeastern states — Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, please visit www.winndixie.com and www.segrocers.com.
Southeastern Grocers, Inc. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.